Media Cents

A look at different business models

The method to Microsofts madness

18/08/2010
By Reginald Addae

So why does Microsoft come up with all these great concepts that it never releases? Why are there all these leaks of Windows products that never reach the hand of the consumer. For starters, Microsoft is not in the hardware business! Safe for the Xbox and a few other products, their core service is...
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The Monitoring Online Business (MOB) conference Day 1

28/06/2010
By Reginald Addae

I attended the MOB conference this past week, at the HBO building in New York City. The conference was put on by the Newhouse School and was an attempt to take a different approach, to monitoring online business. Instead of focusing on ways to induce traditional, nearly obsolete business models to work online, this...
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iPhone 4 First Impressions

24/06/2010
By Dela Agbemabiese

First and foremost, i was a proud owner of the Google Nexus One. The Android experience was refreshing after 3 years torn between the Symbian OS and the Apple OS . Android is great but it lacks polish in a few areas. The CPU management is great but with the way Android is configured...
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Should the New York Times charge for it’s content on the web? A concerned rant!

28/02/2010
By Reginald Addae

Janet Robinson, President and Chief Executive at the New York Times, addressed a large, eager crowd of MBA’s and quoted Thomas Henry Huxley “Science is organized common sense where many a beautiful theory was killed by an ugly fact.” Little did she know that the rest of her speech would be a contradiction to...
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IPTV and the Fractured, Demanding, Time-shifted Audience

17/02/2010
By Tom Showalter
IPTV and the Fractured, Demanding, Time-shifted Audience

In recent years, Internet Protocol Television (IPTV) and Internet video services such as Hulu, Fancast, Comcast On Demand, and various live sporting transmissions have significantly challenged network television’s dominance over viewership. Challenges first arose for traditional television networks when audiences began switching to cable. Now, audiences are not only shifting to cable but to...
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An introduction to 3D: lessons in pictures

16/02/2010
By Reginald Addae
An introduction to 3D: lessons in pictures

For full article see Engadget.com
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What to do with the IPad if you are CBS

31/01/2010
By Reginald Addae

First things first, take all your content and put it on itunes. Break the content down to different levels of granularity, so people can find and purchase a snapshot, a scene, an episode, a season or all the seasons. (requires metatagging of video). Allow people to pay for content at each level, differentiating the...
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What to do with the IPad if you are:

30/01/2010
By Reginald Addae

Here is a quick rundown of a couple: The Wall Street Journal This is one is a bit tricky. You already have a working pay model. I would transfer the model to the IPad, but also add other benefits. I would offer a free app like they are doing now, and you would have to have...
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What to do with the IPad if you are United Airlines

30/01/2010
By Reginald Addae

The possibilities here are endless, and there is the ability to partner with many companies. Provide access to flight information with push notifications, so that customers can get alerts on flight information, changed gate numbers, etc. Allow customers to virtually check in, and provide a layout of the plane so they can see where...
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What to do with the IPad if you are Macy’s

30/01/2010
By Reginald Addae

If i'm Macy's, the first thing i'm doing, is to create a partnership with credit card companies, banks or whoever is in charge of credit payments, to allow people to make purchases on the IPad. I then create a website, to allow users to set up some form of payment mechanism, so people sign...
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